Social Media is the new word of mouth advertising method. Successful social campaigns combine both organic posting and paid advertising from social platforms. These campaigns will result in increased activity with new and existing customers. Building brand awareness by creating and implementing raw, authentic, and engaging content will help find new customers and drive sales to your business.
Social Media Platforms
- Youtube
Search Engine Optimization or S.E.O. is the new phone book. It is critical to rank high in search engine results through relevant keyword phrases so, your business will be easily found on a smartphone or computer. Your website will be able to rank in the Google local 3 pack and organic search traffic. “Paid search adwords” or “pay per click” can also increase traffic and lead generation. Increased targeted search traffic to your website, will drive sales to your business.
S.E.O. factors
- Core keyword phrases- relevant phrases to your business that are searched online
- On-page tactics- Content and structure of your website
- Off page tactics- Reviews, Citations, Backlinks
- Google my business page management
Website Design & Development- A visually appealing, properly functioning, user friendly, and mobile responsive website is the conversion tool that is essential to communicating and satisfying customers.
- Compliance to relevant search engines
- In depth descriptions of products / services
- Mobile responsive
Video Production- A unique way to tell the story of the products or services that you can offer your customers.
- Testimonials
- Product / service demonstrations
- Company overview
- Special offers
Analytics & Call Tracking
When evaluating results website analytics, call tracking, form submissions, and sales will determine the level of progress.
- In depth social reporting
- Google Analytics
- Lead tracking
Traditional Media
Traditional Media can still be effective in a targeted area or market. There are multiple avenues to consider based on your target audience.
- Television
- Billboards
- Radio
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