Social Media is the new word of mouth advertising method. Successful social campaigns combine both organic posting and paid advertising from social platforms. These campaigns will result in increased activity with new and existing customers. Building brand awareness by creating and implementing raw, authentic, and engaging content will help find new customers and drive sales to your business.
Search Engine Optimization or S.E.O. is the new phone book. It is critical to rank high in search engine results through relevant keyword phrases so, your business will be easily found on a smartphone or computer. Your website will be able to rank in the Google local 3 pack and organic search traffic. “Paid search adwords” or “pay per click” can also increase traffic and lead generation. Increased targeted search traffic to your website, will drive sales to your business.
Core keyword phrases- relevant phrases to your business that are searched online
On-page tactics- Content and structure of your website
Website Design & Development- A visually appealing, properly functioning, user friendly, and mobile responsive website is the conversion tool that is essential to communicating and satisfying customers.